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 Each
person has a unique Risk Capacity™. The question
is, how do we measure this capacity and find the right
"bull" for you to ride?
"Holding risk" is like
riding the bull, and the returns are the greatest
for those with the highest capacity for staying on
the bull market through the ups and downs.
Program Overview
The Attitude Toward Risk dimension
estimates aversion or attraction to risk. Risk is
defined as "the possibility of loss," and
this category addresses the ability to stomach the
inevitable decline of any investment subject to risk.
If it never declines, there is no risk and therefore
no reason for the investment to earn a return. High
returns are not available without accepting high
risk.
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